For most legal marketing professionals, the AI era has seen growing budgets, according to a new report by the Legal Marketing Association and Above the Law.
When adjusting for inflation, 54% of respondents to the 2025 Legal Marketing Decision-Makers Survey report “slightly” or “significantly” increased budgets in recent years, while only 14% say their budgets have slightly or significantly decreased.
A number of respondents noted that their marketing department is often at the “forefront of new technology and innovation that impact the legal industry,” according to the report, since they’re “able to identify the technologies that will best work to make their firm successful.”
The 2025 Legal Marketing Decision-Makers Survey draws on data from nearly 100 top legal marketing and business development professionals, who weigh in on everything from technology best practices to specific advice for lawyers looking to grow their book of business.
The 2025 Legal Marketing Decision-Makers Survey [LMA and ATL]
Jeremy Barker is the director of content marketing for Breaking Media. Feel free to email him with questions or comments.
The post Stat(s) Of The Week: Legal Marketing In The AI Age appeared first on Above the Law.